We capture experienceas it actually happens.
The next generation of experience-capture technology.
We lead the science of Ecological Momentary Assessment — what people do, feel, and think in everyday life — and make the research tools to study it accessible to every researcher.
One platform for experience-centered data, real-time communication, and community — built where scientific rigor meets human-centered design, so researchers and participants alike love using it.
Meet our founders
Visionary leaders combining academic excellence with technical innovation to transform experience research.

As CEO, Justin guides ExpiWell’s overall strategy, keeping the platform focused on solving real-world research challenges. He leads technical development, using full-stack expertise to translate complex needs into secure, reliable, user-friendly software.
His leadership is backed by two decades managing teams across healthcare, global manufacturing, government, and fintech — experience he brings to building a team dedicated to reliable support and continuous improvement.

Dr. Louis Tay is the William C. Byham Chair Professor of Industrial-Organizational Psychology at Purdue University and director of WAM-Lab. His research merges well-being, character strengths, and vocational interests with measurement and data science.
Co-editor of Big Data in Psychological Research and the Handbook of Well-Being, his work is featured in the Wall Street Journal, Washington Post, TIME, and Scientific American. He also advises Fortune 500 organizations on well-being and bias in machine learning.
The people who connect you to the right solution
Dedicated experts pairing you with the perfect research approach — and making sure you succeed with it.



The architects behind a reliable platform
The builders keeping ExpiWell powerful, secure, and dependable at research scale.












Advisors guiding our evolution
Decades of enterprise-level expertise shaping where the platform goes next.



Distinguished researchers guiding our scientific direction
Thought leaders who keep the platform grounded in rigorous, peer-reviewed science.





The institutions building on ExpiWell
From R1 research universities to global enterprises, teams around the world run their experience research on our platform.
Representative sample drawn from 10,000+ researchers across 20+ countries actively running studies on ExpiWell.
Get started for free
Join over 10,000 researchers around the world and start collecting data today.